According to the most recent information in the betting sector, the French gambling regulator, L’Autorité Nationale des Jeux (ANJ), has reviewed advertising and marketing techniques of sports activities wagering operators at EURO 2020 and issued a statement on the make any difference.
In the report, ANJ highlights that in the course of the European championship, some questionable wagering methods have been unfolded, and the line has been crossed in terms of advertisement tension with lots of advertisements focusing on younger audiences.
ANJ launches action initiatives to tackle the difficulty
On July 20, the French regulator held a dialogue with main bookmaking ops on the subject matter of responsible advertising and marketing. At the stop of the debate, a comprehensive plan was mapped out to address all the latest complications in the betting sector. ANJ strategies to start a number of tasks in the bookmaking vertical that will arrive into power by the end of 2021.
First of all, the regulator addresses the troubles of the accountable ad in the following means:
- ask for a mid-phrase evaluation of advertising and marketing procedures from all bookmaking operators with a risk of sanctions in circumstance of non-compliance
- maintain a stakeholder session for promotion at the start of the tutorial yr
- launch functional promotion suggestions for betting operators by the conclude of the year.
In addition, ANJ is going to evaluate wagering limitations and determine “reasonable” bonuses with the doable enhance of limitations.
On September 21, 2021, the betting authority will manage a seminar to define what is “pathological gambling”, as it seems that every single French operator has its own knowledge of the time period.
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